Social / Greenpeace
Greenpeace

Greenpeace is a non-governmental environmental organization with offices in over forty countries.

Thermo Mug
Item #122008
Contains: dissappearing animals

When hot liquid is added, the white bear dissappears and the message shows up clearly: "Global warming kills". The mugs were given away as Christmas gifts and promotional items. Now they're also being sold on the website.

Value: Gold in the Direct category - ADOR 2009, Silver in the Design & Art Direction category - Golden Drum 2009, Certificate for outstanding creativity - Mobius Advertising Awards, Shortlist - New York Festivals 2008, Shortlisted for The Cup
Every piece of paper matters
Contains: pieces of paper, upset trees

The campaign objective was to send people to the Greenpeace website, where they could find locations of the nearest paper collecting centers. The campaign consisted of educational materials in schools, a TV commercial and a few other materials at the Carturesti bookstore event.