Read stories, new social campaign from Next

December 2014. Next Advertising and Editura All have launched “Read stories”, a social campaign aimed at promoting the importance of reading stories to your children while growing up. A simple gesture during their development can determine a brighter future for all.  

What if instead of politicians we’d have fairytale heroes running the country? Heroes best know for their bravery and good heart. If our country would be run by Harap Alb, Ileana Cosanzeana, Fat-Frumos si Praslea Cel Voinic, we’d surely have a fairer society.

Thus under the motto “For a better world, read stories to your children!”, a new government has been created, made out of the four heroes in well known Romanian fairytales. Click here to see the campaign visuals.

"Read stories" runs between December 2014 and January 2015 on radio, print, outdoor, Blitz TV and Movieplex and has a dedicated Facebook page.